Abu Dhabi: A delegation representing Abu Dhabi’s tourism industry is heading to Germany to participate in IMEX Frankfurt 2016, the award-winning trade show that promotes innovation in the Meetings Incentives Conferences and Exhibitions, MICE, sector.
The show, which runs from April 19 to 21, is expected to draw thousands of exhibitors and key decision-makers from around the world to the central German city.
Led by Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, the delegation will represent a 20-strong portfolio of products, including UAE national airline, Etihad Airways, leading hotels, destination management companies, resorts, attractions and tour operators.
TCA Abu Dhabi expects the emirate’s MICE sector will play a crucial role in Abu Dhabi’s overall economic expansion aligned to Abu Dhabi Government’s 2030 Economic Vision, with participation in events such as IMEX Frankfurt 2016 playing a key role in facilitating such vital growth.
Every aspect covered
Mubarak Al Shamisi, Director of Abu Dhabi Convention Bureau, a division of TCA Abu Dhabi, said, “The world-class business tourism and meetings facilities in Abu Dhabi mean the emirate has every aspect covered when hosting large-scale international conventions and association events. There are now 169 hotels and hotel apartments across the emirate offering more than 29,000 rooms at highly competitive prices.
“There are currently regular flights to Abu Dhabi from several major German cities, and the country represents our sixth largest provider of overseas visitors, rising 7 per cent last year on the previous 12 months. We obviously hope to build on these impressive visitor figures during our visit to IMEX Frankfurt 2016.”
Source: Gulf News